Bullying

After talking in class the other day about bullying I had a question that I wanted to ask. It is along the lines of prevention for situations such as these. We have discussed weather it is the responsibility of the school or is it the responsibility of the parents of these children. We also discussed the types of teaching techniques that we could use to try and put a stop to this kind of activity. I see allot of good information about role reversal, counseling and support groups for the children. However, I did not see any thing that was directed at the parents of the children! Is my thinking wrong to believe that we need to address the problem in the home also? I have a feeling, and I could be wrong, but I think that the problem stems from attention in the home or lack of attention. I do not mean direct attention to the child, but attention to the child's life outside of the home. Like who their friends are, what did they do today and how are things at school going. I think that if we educated the parents to keen to these concepts about their children then they may notice something before it becomes a problem and it can be dealt with. Also how many of the bullies are learning this kind of behavior in their home and how many parents just think that it is just kids being kids.
Going into the field of addictions treatment I have to take a look at prevention methods and how effective they are. So far I have not found any that have shown great improvement in the area of addiction problems. The major problem that I see is that the kids are learning this stuff at school but it is not being reinforced in the home. Yeah parents are telling their children that it is not OK to drink until you are twenty one, but they tell them about their kegger parties that they went to when they were in high school. This behavior is very contradicting to what is being taught in the school.
So, am I wrong in believing that we need to target the parents also. I would just like some feed back concerning my beliefs on this subject. Like I said, I could be wrong. So please let me know what you think.