I have to admit that the correlation between loud music and the level of alcohol consumption never entered my mind before reading this article. The louder the music, the more a person drinks alcohol at a faster pace? Is it because the louder music stimulates arousal or excitement, which in turn leads to feeling the urge to continue drinking at maybe a faster pace? Or, is it just because it is so loud that no one can have a conversation, so a person tends to sip their beverages more often in between talking? The French seem to be thinking alot about this issue.
My first thought would be latter, because it just seems logical. However, the whole concept brings me to thinking about other similar situations. Take the Quarry Brewery in uptown Butte for example. The environment is all about conversation, therefore there is no music...people sit, talk, and enjoy a limit of up to three brewed beverages. In establishments where the environment is geared for high-energy, stimulating pace (such as a nightclub or dancing establishment), the music is loud, and quite honestly, there are more issues with intoxicated patrons.
I relate this comparison to Las Vegas - casinos without any clocks, and a fluorescent purple glow throughout the casinos. I have always been told that is so the casino patrons relax and stay in the casinos - the purple glow somehow stimulates the brain to be more "carefree" and have more of a "what-the-heck" attitude. The result is people lose track of time and continue gambling, where if the arousal was not stimulated with the purple glow and no clocks in sight, patrons would regain their senses and move on.
So if the Vegas concept holds true, I can see where maybe the loud music/alcohol consumption ratio is also directly related. It's all about stimulating the part of the brain to say "what-the-heck" and become aroused or excited by the surroundings.
Guess I'll have to go to Vegas and some nightclubs to check these hypotheses out further!
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I think that the two might have somethin in common but not neccisarily, you dont have to drink more due to loud music but with certain circomstances maybe associated with peer pressure brought on from the loud music may cause an increase in drink consumption.
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