Studies done in June 2010 show how three more types of sensory feedback can shape our attitudes and impressions: weight, texture, and hardness. People holding a heavy clipboard rated job applicants as more qualified and more serious about a position than participants holding light clipboards did. Other studies took two groups of people and had asked each group to put together a puzzle. Each puzzle was the same, except for the fact, one was rough like sand paper and the other was as smooth as glass. The group with the rough puzzle was more anxious and rated it as more adversarial. The smooth puzzle group was more pro social and cooperative.
In class we had learned that our abstract concepts are grounded in our physical experiences in the world. Think of the phrases “the gravity of the situation”, “a rough day”, and “smooth sailing” all are related to different types of sensory feedback, such as weight, texture, and hardness. I am a firm believer that this study is very true.
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