The experiment described in this video is similar to that done by Ash in the seventies, but its set up to seem like more of a real-life situation. A student walked to a room and passed a man on a ladder on the way. She was the only student in the room and heard what seemed like the man falling off of the ladder. She immediately ran to see if he was okay. In another situation, three students were in the room. Two were asked to ignore the sounds of the man falling of the ladder. As a result, the third student also ignored the sounds. This goes to show that humans jump on the band wagon to be like their peers.
http://www.youtube.com/watch?v=GTb7RqhUArE
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