I thought this article, was a good one to post. I think kids are becoming more and more materialistic at younger and younger ages. I think we, as adults, put the pressures of having name brand items like shoes, clothing or types of food on our kids without even realizing it. Also intern don’t realize how kids as young as preschoolers are feeling social pressure to have these brands. I think it can lead to big problems like low self esteem for kids who don't have name brands.It may build confidence for the kids who do have the name brands, which I think leads to more parents pushing the brands on their kids. Although, makes it hard on the parents who can't afford the high priced items. This article shows children as young as three years old recognize name brands and can associate the brand, with the product. I think it is amazing the things kids can pick up on just by the way their parents, and peers advertise it. I think if people knew more about the effects of materializing their kids it may become less of an issue, although I don’t think it will ever stop. One child will always have something that makes them cool, and another kid won’t have something and will make that child the outcast.
http://www.parentdish.com/2010/03/12/preschoolers-recognize-power-of-brands-study-says
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I believe that it will never stop. We are hierachal beings and we will place ourselves and others around us into classes. We will then use the classes to label into groupings upon which a certain emphasis upon keeping class boundries seperate. We put much faith into symbols to keep our classes seperate. What these kids are doing is just filing into order for their future class.
ReplyDeleteI too believe that this sort of behavior will not stop, as humans are looking to fit in, and if a name brand anything is popular and means that a person will be more accepted into a group, why would they? One of the points that I presented in my debate was that of children being able to ID the "Joe Camel" cigarette figure at a very early age. I know from my experience with my own kids,an MP3 player was not the same as an I POD, but did essentially the same thing when they first came out. I felt pressured to purchase the I POD to help my kids fit in even though the cost was way out of my limits. It took me a while to get each of the three of them one, but I did. My bad?!?
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