Sugar Mama's no longer... Cougar dating all the way

Sugar mama's is no longer the socially acceptable term for an older lady who dates a younger man. The new term is now Cougar dating. When I stumbled upon this article (http://www.psychologytoday.com/blog/finding-true-love/200911/sugar-mamaboy-toy-the-new-cougar-dating) in psychology today that stated 90% of these older "Cougars" were looking for a long term relationship I began to question why an older woman would want a younger man over a man of her own age? What has the older gentleman done to be out casted like this? I searched out the reference link (http://www.cougared.com/index.php?dll=Survey) on this page and discovered that an actual survey was done. This survey questioned Cougars and younger men. Some of the things that were discovered I found very interesting, 52% of Cougar couples split the check when they go to dinner, 73% of the young man's friends did not make a big deal or even care that their friend was dating someone old enough to be his mother, and one of the top places to meet and enter into a cougar relationship was found to be at the workplace. Does this mean that the social norm is changing? Our society seems to be coming more open minded. The reasons the "Cougars" stated that they preferred the younger men were that older men are more lazy, younger men were more sexually fulfilling, and the number one reason was that older men carried to much emotional baggage. This made me laugh, I think my hypothesis here is that in our society getting old is avoided at all cost by women of today and being with a younger man somehow satisfies the women emotionally in that goal to feel younger. Women go to great extent to look young and maintain their beauty because the idea of being old means they are ugly. Older women today focus on staying in shape, get plastic surgery's and do the botox thing, why would they not psychologically seek out a younger man to compliment their belief of preserving their youth? For whatever the reason, younger men have the advantage today. It would be interesting to take a look at why younger men what older women.